Travel demand rises and falls through the year. Planning your emails around key seasons means your offers arrive exactly when customers are thinking about booking.
Here are seasonal email ideas for UK travel businesses, month by month.
January: New Year travel planning
Many people plan their year's trips in January.
Email idea: "Plan your 2027 trips early and save." Share early-bird fares for summer and tips on booking in advance.
February and March: Easter and spring breaks
Families start booking Easter holidays early.
Email idea: "Easter holiday fares for families." Highlight family-friendly routes and remind readers that school holiday seats sell quickly.
Ramadan and Eid
Eid is one of the busiest travel periods for customers visiting family in Pakistan, Bangladesh, and the Middle East. Since dates move each year, plan emails a few months ahead.
Email idea: "Book your Eid flights home early." Send reminders two to three months before, then a last-chance email a few weeks before.
Tip: Keep the tone respectful and warm, and send Eid greetings to your customers, not just offers.
May and June: Summer holidays
Summer is peak season for both holidays and family visits abroad.
Email idea: "Summer fares to [popular destinations]." Send a series of emails from late spring, focusing on the routes your customers book most.
July and August: Last-minute deals
Some travellers book at the last minute.
Email idea: "Last-minute seats this month." Share any remaining availability and encourage quick booking.
September and October: Autumn breaks and half-term
After summer, promote shorter trips and half-term holidays.
Email idea: "Autumn getaways and half-term fares."
November: Black Friday
Many shoppers expect discounts in late November.
Email idea: "Our Black Friday travel deals." If you offer special fares, announce them early and send a reminder before they end.
December: Christmas and New Year
Customers travel to see family or take winter breaks.
Email idea: "Home for Christmas? Book your seats now." Send in October and November, since December flights fill up fast.
Planning ahead
The key to seasonal emails is timing. Create a simple calendar with each season, when to send the first email, and when to send reminders. Most email tools, including Brevo, let you create campaigns in advance and schedule them, so your seasonal emails go out on time even during busy periods.
Final thoughts
Seasonal emails work because they match what customers are already thinking about. Plan early, focus on your most popular routes, and send helpful reminders, not just sales messages.